SAGE PARTS and ALVEST/TLD

• I developed, launched, and maintained Sage Parts and Page GSE websites, which were previously at a standstill.
• Revitalized all communications and content, keeping it current with modern standards and best practices.
• Implemented a new communications process and content creation hub framework for product content. Our success led to their adoption by our corporate parent for additional companies.
• I developed, created, and managed Marketing communication, content, newsletters, emails, and templates in Constant Contact, which resulted in open rates well above the industry average.
• I worked with the stakeholders and Executive Management to develop messaging, content, script, and storyboard animated videos on time and within budget.
• Managed all communications, content, marketing, social media, and messaging for our industry's biggest trade shows.

BRONSON VITAMINS

• Demand Generation Marketing and Creative Lead for a major Vitamin Company's main marketing initiative. My work led to a 20% increase in response.
• I oversaw all creative asset production for the department and defined policies and procedures.
• Developed an e-commerce sales channel on eBay, becoming a top-rated seller with high customer satisfaction and reviews (99.8%) and over $175,000+ sales per year.
• Reduced Catalog creation and publication production by over 50%.

THOMASNET NEWS - THOMAS PUBLISHING

• Led Newsroom with WordPress development to launch content verticals. Drove down implementation time to 2 days.
• I migrated Blog/News content to WordPress CMS in 6 weeks to meet security needs and install best practice standards. The previous migration before me took 6 months.
• Installed industry best practices and workflow for Newsroom content. Trained Editorial Staff/Writers.
• Developed, implemented, and managed ad program for Newsroom and Thomasnet Tile ad program across the company.

THOMAS PUBLISHING

• Led technology implementation/software migration, leading to a 27% cost reduction.
• I built and led the in-house design process for all digital and print magazines, saving them $100k per fiscal quarter (including salaries).

Sage Parts (Melville, NY) | Creative Lead, Marketing, Communications Manager  | 2019-2024

Bronson Vitamins (Hauppauge, NY) | Senior Graphic Designer and Marketing Specialist | 2015-2019

Independent Blogger and Digital Content Creator| 2006–Present

Thomas Publishing Company (NY, NY) | 1996–2010 & 2011-2014
Graphic Designer & Manager in various divisions including:
Digital Production Manager | ThomasNet Newsroom | 11-14
Production Technology Manager | Magazine & Catalog Divisions | 07–10
Art Production Manager | Magazine & Catalog Divisions | 03–07
Production Manager | 01–03 
Production & Multimedia Associate | 99–01
Senior Designer | 98–99
Production Coordinator | 96–98

Barnes & Noble Digital (New York, NY) | ePublishing Operations Manager | 2010–2011

South Bay Publishing (Lindenhurst, NY) | Layout Artist | 1994–1996

Marvel Comics | New York, NY)| Editorial Intern | 1990-1992