MULTIDISCIPLINARY GRAPHIC DESIGNER & MANAGER with deep expertise in print & digital production workflow, marketing collateral, brand-building & promotion, and social media content & strategy.
Digital content and Print production expert specializing in creating and publishing content across multiple media platforms including print: catalogs, magazines, directories, labels, ads, packaging and digital: web graphics, sites, banners, landing pages, emails, blogs, and social.
Manage multidisciplinary teams and can work independently.
Skilled at defining digital project scope, managing implementation, workflow, and leading teams from concept to execution. Adept at liaising across divisional and functional lines, including IT, editorial, marketing, production and outside vendors.
Expansive thinker with ability to translate technology, workflow and brand goals into actionable items. Track record of installing industry best practices & technology to derive cost-savings.
Vast experience in the blogging, social media, and web content spheres: write. product and edit popular blogs in WordPress; create images for websites and blogs; effectively utilize social media such asFacebook, Twitter, and Instagram to promote content. Credentialed media who has written for CBS New York, WFAN, Huffington Post, The Faster Times, and more.
BronsonVitamins 2015-PRESENT: I leadinternal Label Printing initiative to create cost savings while adhering to GMPguidelines. Created cross-department SOP. Reduced Catalog design and creationworkflow by over 50% to meet cost and time savings. Worked closely withMarketing to have Postcard directed incentives to supplant print catalog frequencyleading to less cost while retaining KPI and ROI.
BronsonVitamins 2015-2016: Design lead forweb banners, Facebook ads, and emails. E-Commerce eBay sale channel creationand building. Amazon Sales Channel Research and Competitor analysis.
ThomasPublishing 2012-2014: ThomasNetNewsroom, I migrate blog/news to WordPress Multisite to meet security needsand best practice standards. I handled all vendor relations and sourcing. Developedand managed ad program for Newsroom and ThomasNet Tile ad across the entireenterprise.
Barnes& Noble 2010-2011: Recruited byBN.com to onboard Magazines and Publishers onto the NOOK device using myindustry expertise.
ThomasPublishing 2006-2010: I ledinitiative to move entire division to digital production and internal designworkflow deriving them a cost savings of 27%. Reduce make-goods across print andproduction.
NHL/NYIslanders 2007: One of the firstonline bloggers given team access to a professional sports team in the US. 2007-2018 – writing/content for topsites as a credentialed member of the NHL.
Bronson Vitamins (Hauppauge, NY) | Senior Graphic Designer | 2015-Present
Independent Blogger and Digital Content Creator| 2006–Present
Thomas Publishing Company (NY, NY) | 1996–2010 & 2011-2014
Graphic Designer & Manager in various divisions including:
Digital Production Manager | ThomasNet Newsroom | 11-14
Production Technology Manager | Magazine & Catalog Divisions | 07–10
Art Production Manager | Magazine & Catalog Divisions | 03–07
Production Manager | 01–03
Production & Multimedia Associate | 99–01
Senior Designer | 98–99
Production Coordinator | 96–98
Barnes & Noble Digital (New York, NY) | ePublishing Operations Manager | 2010–2011
South Bay Publishing (Lindenhurst, NY) | Layout Artist | 1994–1996
Marvel Comics | New York, NY)| Editorial Intern | 1990-1992
CORE PROFESSIONAL SKILLS
Senior Graphic Designer • Adobe Creative Suite: Photoshop, Illustrator, InDesign • EBay & Amazon Ecommerce • TeamManagement • Social Media Platforms • Project Management • UX User Design • PowerPoint,Photography, Branding, Product Images & Rendering • CMS (Magento, etc), WordPress Implementation & Management, HTML, Email (Bronto/MailChimp/Cheetah)
Pratt Institute (Brooklyn, NY)| BFA in Art & Design Education
References available upon request.