MULTIDISCIPLINARY GRAPHIC DESIGNER & MANAGER with deep expertise in print & digital production workflow, marketing collateral, brand-building & promotion, and social media content & strategy.
Digital content and Print production expert specializing increating and publishing content across multiple media platforms includingprint: catalogs, magazines, directories, labels, ads, packaging and digital: webgraphics, sites, banners, landing pages, emails, blogs, and social.
Team player & collaborator who manages multidisciplinary teams and can work independently.
Skilled at defining digital project scope, managing implementation, workflow, and leading teams from concept to execution. Adept at liaising across divisional and functional lines, including IT, editorial, marketing, production and outside vendors.
Expansive thinker with ability to translate technology, workflow and brand goals into actionable items. Track record of installing industry best practices & technology to derive cost-savings.
Vast experience in the blogging, social media, and web content spheres: write. product and edit popular blogs in WordPress; create images for websites and blogs; effectively utilize social media such asFacebook, Twitter, and Instagram to promote content. Credentialed media who has written for CBS New York, WFAN, Huffington Post, The Faster Times, and more.
Senior Creative & Graphic Designer for 3rd largest independent vitamin & nutrition company, Bronson Vitamins. Maintain best practices, efficiency, and innovation while maintaining brand guidelines. Led internal Label Printing initiative to create cost savings while adhering to GMP guidelines. Created cross-department SOP.
Lead technology resource on digital direction in multiple divisions of Thomas Publishing, a 100-year-old, $180 million annual revenue, business-to-business publisher. Developed in-house production capacity eliminating the need for outsourcing for the print and digital editions of Thomas Publishing magazine/catalog titles leading to 27% cost reduction.
Bronson Vitamins (Hauppauge, NY) | Senior Graphic Designer | 2015-Present
Independent Blogger and Digital Content Creator| 2006–Present
Thomas Publishing Company (NY, NY) | 1996–2010 & 2011-2014
Graphic Designer & Manager in various divisions including:
Digital Production Manager | ThomasNet Newsroom | 11-14
Production Technology Manager | Magazine & Catalog Divisions | 07–10
Art Production Manager | Magazine & Catalog Divisions | 03–07
Production Manager | 01–03
Production & Multimedia Associate | 99–01
Senior Designer | 98–99
Production Coordinator | 96–98
Barnes & Noble Digital (New York, NY) | ePublishing Operations Manager | 2010–2011
South Bay Publishing (Lindenhurst, NY) | Layout Artist | 1994–1996
Marvel Comics | New York, NY)| Editorial Intern | 1990-1992
CORE PROFESSIONAL SKILLS
Senior Graphic Designer • Adobe Creative Suite: Photoshop, Illustrator, InDesign • EBay & Amazon Ecommerce • TeamManagement • Social Media Platforms • Project Management • UX User Design • PowerPoint,Photography, Branding, Product Images & Rendering • CMS (Magento, etc), WordPress Implementation & Management, HTML, Email (Bronto/MailChimp/Cheetah)
Pratt Institute (Brooklyn, NY)| BFA in Art & Design Education
References available upon request.