Senior-level Design & Marketing Manager / Brand Strategy / Art Direction / Graphic Design / Content Creation and Management with 20+ years experience/ 10+ years of management experience in the B2B sector. I am a task-orientated manager who proactively works with organizational stakeholders and Executive Management to achieve goals, objectives and provide solutions.
2023: Managed Alvest Parts & Accessories Division Global Business Meeting and all design, marketing, and event collateral.
2023: Creating and implementing Sage Parts's new logo and brand identity.
2022: Sage Parts and PAGE GSE Brand Awareness, Demand Generation, and Acquisition Marketing for the Ground Support Equipment industry's largest Expo in Paris, France.
2022: Creative and Marketing Lead, content creation, and managed vendor to create a highly effective animated video in only six weeks and under budget
2021: Worked with stakeholders to position a product content workflow and communication framework for a content hub digital marketing strategy
2021: Leveraged Sage Parts's success in product branding, content, and communication philosophy to our corporate parent and sister companies, Alvest and TLD.
2020: WordPress redesign/rebuild of Sage Parts and PAGE GSE websites to conform to best practices and corporate standards
2020: Redesigned all Sage Parts marketing collateral and branding.
2018-2019: Demand Generation Marketing Lead and Creative Lead for a major Vitamin Company Marketing initiative.
Sage Parts (Melville, NY) | Creative & Marketing Lead, Manager | 2019-PRESENT
Bronson Vitamins (Hauppauge, NY) | Senior Graphic Designer | 2015-2019
Independent Blogger and Digital Content Creator| 2006–Present
Thomas Publishing Company (NY, NY) | 1996–2010 & 2011-2014
Graphic Designer & Manager in various divisions including:
Digital Production Manager | ThomasNet Newsroom | 11-14
Production Technology Manager | Magazine & Catalog Divisions | 07–10
Art Production Manager | Magazine & Catalog Divisions | 03–07
Production Manager | 01–03
Production & Multimedia Associate | 99–01
Senior Designer | 98–99
Production Coordinator | 96–98
Barnes & Noble Digital (New York, NY) | ePublishing Operations Manager | 2010–2011
South Bay Publishing (Lindenhurst, NY) | Layout Artist | 1994–1996
Marvel Comics | New York, NY)| Editorial Intern | 1990-1992
Key areas of expertise include:
• Demand Generation Marketing
• Acquisition Marketing
• Content Creation & Management / Email Marketing
• Senior Level Digital and Print Graphic Design, Art Direction, Art Production Process
• Social Media Marketing / SMM / Influencer Marketing
• Strategic Planning / Content Strategy / Branding
• Press Releases and Communication
• WordPress Development / Website Management / SEO
• Vendor Relationships/Management
• E-Commerce: eBay / Amazon / Shopify / Magento
• Promotions / Giveaways
• Project Management / Account Management
• Event Planning & On-site Event Management
• KPI Management
• Competitor Intelligence / Analysis
Adobe Creative Suite: Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Acrobat
Hubspot Marketing Hub, Buffer, HootSuite, Sprout Social, SEMRush, Constant Contact, MailChimp, SurveyMonkey, DropBox, TRELLO, Tableau, Google Drive, OneNote, Grammarly.
WordPress: DIVI, SEO, Multi-Language (WPML), Multi-Site, RankMath, Lightspeed
Photography, Typography, Color Theory, DAM)
Pratt Institute (Brooklyn, NY)| BFA in Art & Design Education
References available upon request.